OCTOBER 16, 2016

4 Tips to Boost Your SEO

Whether you’re just building your first website or are managing a dozen, at some point you’ll come across Search Engine Optimization (SEO). SEO can be overwhelming at first and can leave you a bit lost in its terminology, but it is essentially a process to get your page higher up on search engines – making it more visible and easier to find. We’ve got four simple tips to help you get started and get your page noticed.

Keep that content up to date! This may seem like an obvious one, but by adding more unique content on a regular basis, it helps keep your site active and evolving. Ensure you’re using SEO techniques in everything being published and you’ll see quick results.

Be strategic with your keywords. While simple can be good, it is not always effective. A search word like “books” may be a basic keyword, but someone searching “buy first edition books” will be looking to purchase from your site. This ensures you’re not only getting good traffic, but traffic that intends on buying something.

Optimize those images! SEO doesn’t just apply to your content and formatting. Your work should be embedded with stunning images to make it eye catching, so use visual content to your advantage. Simply ensure that your images have the words “alt text” embedded in them, as search engines will be looking for that. You can make sure this is working when a box containing the words “alt text” appears as you hover your cursor over an image.

Videos, videos, and more videos. Creating video content is a great way of entertaining and captivating your audience. Since a vast majority of searches are for videos, and given that search engines like Google optimize a variety of media content, a video can skyrocket you to the top of the search.

While there is a lot of work to be done to ensure your SEO strategy is successful, these tips will benefit any style of website. The most important thing to remember is that SEO is constantly evolving; a strategy you make now may need to be refined in a few months. Your best trick to mastering SEO is to always keep learning about it as it evolves.

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